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SWOT in Negotiations

 

Quick SWOT Analysis for use in Negotiation Newroads Telecom SWOT

The SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) is a very useful business tool for business marketing and process planning but can be applied with ease in a Negotiation process.

The SWOT analysis can be used to arrive at a win-win agreement for both parties by quickly applying the above factors. In most any negotiation there are strengths, weaknesses, opportunities and threats on both sides of the table.

The party that best analyzes and applies these factors will normally drive the negotiation and in the end wind up with the win that best suites their needs whether it be price, quality or timing or a combination of the three.

  •  Strengths – 
  1. Relationship with customer
  2. Knowledge of customer’s need
  3. Experience
  4. Market position
  5. Financial resources
  6. Knowledgeable staffing
  7. Product strengths over competition
  • Weaknesses –
  1. Staffing
  2. Margins too low 
  3. Market position
  4. Product weaknesses
  5. Financial resources
  • Opportunities –
  1. New complimentary market
  2. Market poised for growth
  3. Competition Weaknesses
  4. Strategic alliance
  • Threats -
  1. Economy
  2. Loss of key staff
  3. Cash Flow
  4. New technology
  5. New government regulations
  6. Increased competition 

Of course there are more factors than those listed above but these should get the creative juices flowing. We want to 1) emphasize our strengths, 2) shore up our weaknesses, 3) take advantage of opportunities and 4) assess our risk of threats.

These should help formulate your game of negotiations and get you to a winning position. Contact us if you would like a Business Technology SWOT Analysis for your company.

Bill Stuckey – President, Newroads Telecom 

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